Covering all the Latest Happenings in the Power Technology Sector
Inertia is a digital news and knowledge platform built to serve the global energy sector with highly curated, technically focused content. The platform will deliver daily and weekly editorial updates, interactive learning modules, and a robust knowledge hub consisting of training videos, technical glossaries, and product catalogs. Additionally, Inertia will host webinars, feature sponsored thought leadership content, and serve as a centralized destination for industry professionals seeking insight, education, and visibility. A key differentiator lies in its contributor model, which allows vetted external journalists to publish directly via a submission portal.
Our Mission
Why we built Inertia Media?
To establish Inertia as the most trusted and versatile energy media brand—offering real-time news, deep-dive insights, knowledge tools, and digital event formats—while fostering connection, clarity, and industry-wide engagement across the global energy ecosystem.
Our Story
Where it all started
Inertia was born from the vision of a global market research and consulting firm deeply rooted in the energy, transmission, and distribution sectors. For years, we witnessed industry professionals struggle with fragmented information, fast-evolving technologies, and increasing regulatory complexities. Inertia emerged as the answer: a dedicated digital platform designed to unify news, insights, and learning resources for the global energy community.
Built at the intersection of research expertise and media innovation, Inertia goes beyond headlines to provide technically focused updates, actionable knowledge, and opportunities for professional engagement. Our story is one of bridging gaps between data and context, between innovation and practice, and between professionals across borders creating a trusted destination for those driving the future of energy.
What we offer
We bring the latest and most relevant updates from the electricity transmission, distribution, and energy sector, covering news, trends, and policy changes that matter. Through our Knowledge Hub, we provide valuable resources including supplier manufacturing locations, grid development plans, regulatory initiatives, market deals, and a technical dictionary, created to provide clarity and context for anyone engaged with the power and T&D industry.
Comprehensive Knowledge Hub
Inertia: Latest from Industry
The Team
Michael Sheppard
Advisor - Strategy
Mike Sheppard is a seasoned strategist with 16 years of experience shaping research practices and advising global companies on energy, technology, and market trends. As co-founder of multiple ventures in renewable power, storage, and AI-driven intelligence, he has a proven track record of building impactful insights platforms. At Inertia, Mike advises on strategy, helping guide the vision for a media hub that navigates the complexities of the global energy transition.
Hassan Zaheer
Advisor – Sales & Partnerships
Hassan brings over a decade of expertise in the energy transition, advising Fortune-500 clients and industry boards on global market growth. With a strong background in power engineering and leadership roles in both industry and non-profits, he excels at building impactful partnerships. At Inertia, Hassan advises on sales and partnerships, helping expand reach and foster collaborations across the energy and media landscape.
Zirghaam Ahmad
Director
Zirghaam Ahmad brings a strong background in strategy, operations, and market intelligence to Inertia. With experience across leading tech firms, he has driven high-impact initiatives in energy, logistics, and product innovation. At Inertia, he leverages this expertise to build a dynamic news and media platform capturing the pulse of the global energy transition.
Erma Maqsood
Content Strategist
Erma is an electrical engineer with a strong foundation in power systems and energy technologies, Erma combines technical expertise with a passion for impactful communication. With several years of experience, she excels at transforming intricate engineering topics into compelling narratives and crafting content that connects technical innovation with broader industry and societal conversations.
Interested in Contributing?
Become a part of our contributor community and share your thoughts with the inertia media readers.